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Highland Baking Co. Hires New VP of National Sales

Northbrook, IL--October 2009—Highland Baking Co, a family-owned and operated bread company that provides both fresh local delivery and national distribution, has selected John Updegraff as their new Vice President of National Sales. As a 20-year bakery sales veteran, Mr. Updegraff will help guide the continued growth of the company’s nationally distributed breads for foodservice and in-store and retail bakeries.

"John Updegraff is an incredible addition to the Highland Baking Co. executive team," said Jim Rosen, CEO and President. "His extensive experience and understanding of the foodservice and retail bakery industries means he can enable us to further meet the needs of our current customers while also effectively leading us into new markets."

As Vice President of National Sales, Updegraff will be responsible for managing all areas of business development for this division, including overall strategy, new market segments and product development as well as overseeing the current client base and maintaining their continued satisfaction.

"I came to Highland because they have an excellent reputation for both the quality of their breads and the service they provide," said John Updegraff.  "Bringing my own experiences and knowledge of the industry to the table, I look forward to continuing to increase customer satisfaction and sales while also expanding the company’s offerings and client roster."

Having led sales teams in similar positions at Hazelwood Farm Bakeries and, most recently, Pennant Foods, Updegraff has experience developing product lines and custom products to meet the needs of national and regional chains. Prior to these two companies, Updegraff also managed sales teams at Sara Lee Bakery.

About Highland
For over 25 years, Highland Baking Co. has been meeting the total bread needs of its customers by providing exceptional service and delicious, high quality products. Founded by Jim and Gail Rosen, Highland works closely with companies in the foodservice and retail industry to bake and distribute bread to regional and national chains as well as deliver fresh bread in the Chicago area. The family-owned and operated bread company is located in Northbrook, Illinois.